Aloria

Aloria is a slow-fashion brand concept I developed to explore what clothing feels like when it’s made with intention rather than speed. In a world shaped by mass production, Aloria centers the human hand — celebrating craftsmanship, natural fibres, and pieces designed to last. The goal was to create a brand that feels warm, tactile, and understated. Through visual research, material studies, and editorial direction, I built a cohesive identity rooted in Nordic minimalism and earthy textures. From the serif typography to the soft neutral palette, every element was designed to communicate calm, care, and longevity. The project includes a full brand identity, lookbook, printed collateral, and copywriting that frames each piece as something lived in rather than consumed. The result is a quiet, human-centric fashion universe — slow, grounded, and made to last.