Keramimik

Keramimik is a brand universe where clay meets emotion. Every figure carries a personality — playful, imperfect, tactile — and each piece tells a small story about presence and feeling. My task was to translate this tactile warmth into a visual identity system that felt poetic yet grounded. I built the brand from the inside out: crafting a manifesto, defining a sensory tone of voice, and designing packaging and SoMe content that spoke in the same emotional language. Hand-drawn details, natural textures, and soft color gradients mirrored the clay’s organic nature. Every choice — from naming to typography — became part of the storytelling.