Reef Revival
Reef Revival is a conceptual NGO campaign dedicated to coral reef conservation and environmental awareness. The challenge was to capture both the beauty and fragility of marine life while motivating people to act — to care, share, and contribute. The campaign’s identity draws on the rhythm of the ocean: blue depths contrasted with coral tones, elegant typography paired with organic movement. Through research on NGO branding and environmental storytelling, I built a communication strategy supported by visuals, merchandise, and social media touchpoints that engage through empathy, not guilt.
Visual Storytelling · Campaign Strategy · Branding · Sustainability
