Ecotide
Ecotide is a fictional holistic lifestyle brand focused on designing functional, refined everyday objects made from regenerated ocean materials such as neoprene, fishing nets and ocean plastic. The project explores how a brand rooted in ocean regeneration can balance Nordic aesthetics, lifestyle appeal and transparency — without relying on activism, guilt or visual noise. The core challenge was to create a calm and responsible brand that still felt confident and distinct enough to be noticed. Product and brand photography became the primary tool to achieve this balance, allowing materials, texture and use to carry the narrative rather than overt messaging.
Brand strategy · Creative direction · Visual identity · Marketing
