Freja Marie Design

Mindrest is a mental health app I’m developing to bridge a gap I noticed in the Danish healthcare system — the time between scheduling a psychologist appointment and the first meeting. Therapy can be expensive and often inaccessible, so Mindrest offers a softer space in between: a place to self-reflect, regulate, and reconnect. The goal was to create an app that feels like a warm hug — balancing academic, evidence-based content with empathy, warmth, and user-friendliness. Through research, user mapping, and iterative prototyping in Figma, I built a functional concept centered on meaningful micro-interactions. Every element, from the brand identity to the illustration style, was designed to create calm and emotional safety.

Helnan Phønix is a historic hotel in Aalborg. In 2025, I was invited to refresh their communication with a new tone-of-voice strategy, website copy, and SEO optimization for both the Aalborg and Aarhus hotels. I also contributed to photography and content curation for their website. The main challenge was to replace a generic, product-heavy tone with something more human and authentic. The hotel had been described as “luxurious,” but guests experienced it as charming and classic — not exclusive. Through interviews, guest analysis, and content testing, I repositioned their brand voice around hospitality, warmth, and storytelling.

Torvesalonen wanted a modern, welcoming website that reflected their inclusive values and professional warmth. The goal was to simplify their digital presence without losing the character their clients loved. I combined strategic design, storytelling, and user-friendly development in one cohesive process. After interviewing staff and analyzing their clientele, I built a clean, intuitive website using warm tones, soft transitions, and authentic imagery. Fonts like Raleway and Lato added elegance and readability, while responsive structure ensured easy booking and navigation. The result feels both minimal and human — just like the salon itself.

Keramimik is a brand universe where clay meets emotion. Every figure carries a personality — playful, imperfect, tactile — and each piece tells a small story about presence and feeling. My task was to translate this tactile warmth into a visual identity system that felt poetic yet grounded. I built the brand from the inside out: crafting a manifesto, defining a sensory tone of voice, and designing packaging and SoMe content that spoke in the same emotional language. Hand-drawn details, natural textures, and soft color gradients mirrored the clay’s organic nature. Every choice — from naming to typography — became part of the storytelling.

Reef Revival is a conceptual NGO campaign dedicated to coral reef conservation and environmental awareness. The challenge was to capture both the beauty and fragility of marine life while motivating people to act — to care, share, and contribute. The campaign’s identity draws on the rhythm of the ocean: blue depths contrasted with coral tones, elegant typography paired with organic movement. Through research on NGO branding and environmental storytelling, I built a communication strategy supported by visuals, merchandise, and social media touchpoints that engage through empathy, not guilt.